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One of the most recognizable and exciting ways to advertise a new service or business is through the use of advertising balloons. These versatile products are often more cost-effective than other types of advertising, and offer the advantage of ownership; companies can often purchase their own custom-made advertising balloon for less than the cost of leasing a well-placed billboard. Balloons can be manufactured to the company’s exact specifications and often can be illuminated at night to provide still more exposure to the product or service. Advertising balloons are both fun and memorable. They attract attention and comment, creating valuable word-of-mouth publicity as well as a positive impression of the company or service.

Giant balloons can be used to promote a special sale, to increase visibility in the local area, and to promote your company during a special event or trade show. They can be installed on rooftops, in parking lots, or tethered to float overhead to provide maximum visibility and publicity. Advertising inflatables, another name for giant balloons, may be constructed to form a booth or inflated display for use in large venues or tradeshows; this can be a very cost effective alternative to traditional booths or display units while ensuring that visitors remember your brand, name and message. Some companies even offer inflatable balloon costumes that can be worn to attract attention and business for your company.

Because companies vary widely in their needs, there are many types of advertising balloons available. Custom shapes and sizes are available, along with advertising blimps and other standard balloon configurations. Remote-controlled blimps are also available, though these are not to be used in high wind conditions. Giant cold-air advertising balloons designed to be secured to the roof of the company are increasingly popular. Depending on the location, these huge promotional products may be visible for miles and, in fact, may become local landmarks. Another popular choice is the “tube dancer” or “dancing man balloon” model, which moves in the wind and seems to dance almost like a person; it is certain to catch the eye of passing motorists and to attract attention for the business it advertises.

Sealed-air inflatables are most often used as hanging balloons suspended from awnings or ceilings, and are available in a wide range of custom shapes and sizes. Helium balloons are, as their name suggests, filled with helium and designed to float overhead; parade balloons are a type of helium balloon, and attract appreciative crowds as they float along the designated route.

Advertising balloons differ greatly in quality and durability depending on the manufacturer and the intended use of the balloon. Thicker material does not mean it will be a better balloon. While some balloon and blimp manufacturers use 3.5 mil or 6 mil polyurethane for their balloons many companies still use the old 18 mil PVC which is heavier, a bad quality for balloons, and more porous than polyurethane. Buyers should avoid the purchase of PVC advertising balloons, since PVC is a known carcinogen. Most balloons imported into the USA are made of PVC and should be avoided. Choose a USA balloon manufacturer.

For companies that want to derive the most benefit from their advertising balloon purchase, it is advisable to order the balloon from a reputable USA baesd company that uses high quality materials for its construction and that guarantees its products against defect and fading. A well-constructed and maintained advertising balloon can provide years of public visibility for any company or service.

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